Have you found your new B2B Copywriter?
Hello, my name is Joanna.
If you’re looking for a professional wordsmith to take your business communications to the next level, look no further.
I specialise in working with global businesses to deliver smart, targeted B2B copy that grabs attention and drives growth by selling your business, better.
I create original, relatable, evergreen marketing materials in line with your global strategy that speaks directly to your target audience. Usually, this means creating highly targeted copy for ABM or ABX campaigns.
My services can help you improve your online presence and increase conversions, all while ensuring your messaging is on point and your business is correctly represented.
What can I do for you?
How different types of copywriting can help you grow your business and attract more customers.
01
Case studies & Customer success stories
Showcase the effectiveness of your product or service with data-driven insights and success stories, providing valuable content for decision-makers and industry influencers.
03
Thought Leadership Content
Ghostwritten thought leadership content to establish your brand as an industry authority, building trust and credibility while engaging and informing your target audience to encourage loyalty.
02
SEO-optimised web copy
Enhance your brand visibility and drive organic traffic by web copy that includes strategically integrated keywords to boost lead generation and conversion rates.
04
User Guides and Technical Writing
I work with product teams to create user-friendly, comprehensive guides that enhance customer satisfaction and reduce support inquiries by conveying complex information clearly and accurately.
05
Content Strategy Development
I can help you craft a tailored content plans aligned with your specific goals while ensuring consistency and effectiveness, incorporating analysis and feedback for continuous optimisation.
07
LinkedIn Ads and Social Media Copy
Fine-tuned ad copy maximises engagement and conversion. With customised copy aligned to platform best practices and your brand identity, utilising effective calls-to-action you can get the attention of your followers and potential clients.
06
Copy Editing and Proofreading
I can help you elevate the professionalism and clarity of your content by minimising errors and inconsistencies and ensuring all materials meet high editorial standards.
08
Project Management
I provide seamless project execution and management with transparent communication and accountability, ensuring timely delivery and client satisfaction throughout the project lifecycle.
Testimonials
Hear what some of my previous clients have to say about working with me.
"We engaged Joanna to help us rewrite our help centre in preparation for a rebrand & new product launch.
When working with freelancers, we often find there is a steep (and lengthy!) learning curve to understanding our business and the ecosystem we operate in. Not Joanna! She dived in headfirst and picked things up remarkably quickly.
Our goal was to end up with a help centre that explained a fairly complex product in very simple terms. A large portion of our customer base do not speak English as their first language, so it was important to us that the help centre was easy to read and understand.
Joanna exceled at translating complex financial information into bite-size articles that were exactly that – simple, clear and accessible for all.
Joanna was always happy to adapt her writing style to suit our needs, taking on (and implementing) feedback with ease.
Throughout the entirety of the project (totalling 9 months) Joanna was communicative, responsive, and efficient. With so many moving pieces Joanna did well to stay on top of things and keep us up to date regularly with project milestones.
We look forward to the opportunity to work with Joanna again, and I would most definitely recommend her services to anyone with copywriting needs in the B2B tech space."
Georgia Kohaly-Hall
Senior Customer Marketing Manager – TEG
