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Copywriting portfolio

Find some of my B2B copywriting work below

I specialise in writing B2B communications for a wide range of clients. I write everything from articles and eBooks to whitepapers, web copy, case studies, user guides, technical articles, LinkedIn and ad copy, and customer success stories. 

I've written for globally recognisable businesses such as AECOM, dentsu Media, Salesforce, Oracle, Deliveroo, NordVPN, Adobe, and more. My expertise lies in having a thorough understanding of the SaaS and tech business landscape and their target markets.

Portfolio & rates: Text

New website copy

Working with Fellow Studio, 2023

I collaborated with the web design team at Fellow Studio to write the copy for Quor's new website post-re-brand from Brady Technologies.  This was a challenging and exciting project that required multiple interviews with stakeholders and involved explaining complex financial trading products and services.

Past clients

Much of my work is under NDA

Copywriter & SEO, Global Campaigns + Positioning 2023-24

My role at AECOM, a Fortune 500 company and one of the world's most trusted infrastructure firms, was to support the Global Campaigns + Positioning team on multiple SEO, social and copy projects central to AECOM's global marketing strategy. Key topics included sustainability, energy transition, decarbonization, ESG Advisory and climate resilience.

 

Global Internal communications 2022-23

I worked with the global internal communications team for six months to gather news from around the business and across the three agencies to create regular round-ups to send to the 18,000-strong team of people working globally across media.

Website SEO optimisation project, 2022

I took on a project to optimise 80+ pages of YunoJuno's website. Specifically, I was looking at the job description and client pages, both candidate and client facing and both from a B2B perspective. To achieve this I conducted research prior to writing to find out the latest industry information.

Unpublished/ghostwritten portfolio

A Google Drive of some of my other work.

Published Work

What To Look For When Hiring A Software Developer

Olive Oil Photography

Hiring Remotely – How To make Sure You Get It Right The First Time

Abstract Lines

How To Attract And Retain Millennial Workers

Dancing Bubbles

How to implement remote working

Light show

How To Supervise Remote Employees

Misty Slope

International Client - Agency work

Crystal Rock

International Client - Product Copywriting

3D Balls in Pride Colors

Pharma Industry - Social media content

Abstract Wave
Black Diamond

Rates

My rate reflects my knowledge, years of experience, and level of professionalism. I quote on a project-by-project basis and I work either on a day rate, project rate or a retained monthly fee. 

I use industry standards to determine my pricing including the 2023 Freelancer Rate Report.

If you would like to work with me and find out more about rates or get a quote, please get in touch via email joanna@intelligencicopy.com 

Contact Me

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