Copywriting portfolio
Read some of my B2B copywriting work below
I specialise in writing B2B communications for a wide range of clients. I write everything from articles and eBooks to whitepapers, web copy, case studies, user guides, technical articles, LinkedIn and ad copy, and customer success stories.
I've written for globally recognisable businesses such as AECOM, dentsu Media, Salesforce, Oracle, Deliveroo, NordVPN, Adobe, and more. My expertise lies in having a thorough understanding of the SaaS and tech business landscape and their target markets.
New website copy
Working with Fellow Studio, 2023
I collaborated with the web design team at Fellow Studio to write the copy for Quor's new website post-re-brand from Brady Technologies. This was a challenging and exciting project that required multiple interviews with stakeholders and involved explaining complex financial trading products and services.
Past clients
Much of my work is under NDA
Global Internal communications 2022-23
I worked with the global internal communications team for six months to gather news from around the business and across the three agencies to create regular round-ups to send to the 18,000-strong team of people working globally across media.
Website SEO optimisation project, 2022
I took on a project to optimise 80+ pages of YunoJuno's website. Specifically, I was looking at the job description and client pages, both candidate and client facing and both from a B2B perspective. To achieve this I conducted research prior to writing to find out the latest industry information.
Published Work
Rates
As for rates, mine reflects my knowledge, years of experience, and level of professionalism. I quote on a project-by-project basis and I work either on a day rate or a retained monthly fee.
I use industry standards to determine my pricing including the 2023 Freelancer Rate Report from YunoJuno and the ProCopywriter Network, these two resources provide an up to date representation of copywriters fees.
If you would like to work with me, please get in touch via email joanna@intelligencicopy.com